Did you know?
No two diamonds are the same. Even if they have the same clarity grade, on paper they may seem like twins, but they aren't. Individual diamonds are as unique as snowflakes or fingerprints.
Each diamond has its own personality, which is the reason why the best way to buy a diamond is in person, where you can see each diamond with your own eyes.
As an example, these two diamonds have the same clarity grade, but look completely different.
Picture courtesy of GIA.edu
